”The Tipping Point,” by Malcolm Gladwell, is a book written on the study of fads. A fad is a temporary fashion, notion, manner of conduct, especially one followed enthusiastically by a group.
In “The Tipping Point” Malcolm talks about Fads that have not only been developed out of crowd behavior, Like how Hush puppies came back in 1994 or how teenagers continue to smoke and an increasing rate since 1995 despite heart behaviors. In 1998 even a book called the ”Divine Secrets of the Ya-Ya Sisterhood” sold over two and a half million copies.
Malcolm also talks about more unusual fads like the decline in crime in New York City that began under Mayor Rudolph W. Giuliani. Although most one may think this theory that Gladwell proposes is due to widespread events but rather a few subtle factors.
However, all of them can be taken as examples of how unpredictable people can be when they find themselves in the throes of doing what everyone else is doing at the same time and turns into an epidemic. Something explodes into an when an epidemic when contagious viruses move through a population at something like a leisurely pace until a tipping point is reached.
Gladwell describes the tipping point of epidemics the “three rules of epidemics.” These laws are The Law of the Few